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1988 Volvo Turbo Wagon (left) and 1988 Lamborghini Countach
Once you’re an automaker whose promoting individuals have spent years brilliantly crafting a message of security and reliability, you’re going to want to do one thing particular once you add efficiency to the combo. And so it was when Volvo needed to get the phrase out about its turbocharged fashions—particularly the wagons.
Launched in 1984, Volvo’s 700 Collection vehicles have been a transfer upscale from the corporate’s legendary 200 Collection fashions. Together with extra premium trim and options, the brand new Volvos have been additionally higher dealing with automobiles—a reality not misplaced on European-car fans.
Whereas Volvo entrepreneurs have been eager to take care of the model’s status for reliable stoutness, they have been additionally eager to court docket the sort of consumers predisposed to think about an Audi, BMW, or Saab earlier than a Volvo.
Enter the Turbo. Obtainable in various displacements and energy outputs, Volvo’s turbocharged 4-cylinder engine reworked the 700 Collection automobiles in a method that thrilled the automotive media and lots of automotive consumers alike. Observe that turbocharged variations of the 200 Collection vehicles have been additionally obtainable—although not as closely marketed.
Relying on the test-drive supply, a Volvo 740 Turbo might speed up from 0 to 60 mph in between 7.0 and eight.0 seconds. Thus, the stoic-looking Swede was about as fast as a non-turbocharged Porsche 944 of the identical classic, and never a lot slower than a up to date Chevrolet Camaro IROC-Z.
Favourite Automobile Adverts: 1937 Wire 812
1988 Volvo Turbo Wagon
1988 Volvo Advert
To make precisely this level, Volvo launched an advert marketing campaign evaluating the 740 Turbo—at all times in wagon type—to a number of the period’s most recognizable efficiency vehicles, together with the Lotus Esprit and the aforementioned Porsche 944. Nevertheless, the perfect advert, featured right here, drew on the Volvo wagon’s inherent practicality, and positioned the automotive apart a Lamborghini Countach saddled with a small U-Haul trailer.
Right here we have a good time not simply that standalone advert, however all the marketing campaign. Volvo’s sensible—and delightfully amusing—turbo-wagon advert collection stays one in every of auto promoting’s finest efforts.
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Volvo Turbo Wagon Advert Gallery
(Click on beneath for enlarged pictures)
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- 1987 Volvo Wagon Advert
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- 1988 Volvo Wagon Advert
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- 1990 Volvo Wagon Advert
1988 Volvo Turbo Wagon
1988 Volvo Turbo Wagon
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