BoomTown Collects 220 New Consumer Critiques With G2 Vendor Options

Your prospects are your most necessary asset. And if you happen to comply with BoomTown’s footsteps, you’ll leverage them to construct model consciousness and promote extra pipeline. 

BoomTown is a number one actual property buyer relationship administration (CRM) platform. The platform boasts instruments and know-how for lead era and in-house lead qualification providers that may scale with companies of all sizes. 

Scroll by BoomTown’s G2 profile and also you’ll see that it speaks for itself, with rave consumer critiques and badges showcasing them as a software program class chief. For sure, BoomTown is a positive software program in the actual property business. 

However this recognition didn’t come simple. BoomTown works exhausting to implement methods that assist them stand out amongst opponents in an often-crowded digital house. 

BoomTown acknowledges the rising significance of on-line social proof, particularly in immediately’s ever-changing social setting. And much more importantly, the model is aware of that leveraging consumer sentiment to maneuver potential patrons down the gross sales funnel is essential to success.

Studying to face out from the net crowd

This present day, digital channels are integral for organizations trying to join with and be taught extra about their patrons. However regardless of the prominence of on-line platforms, corporations nonetheless rely on in-person conferences and occasions to ascertain themselves as business leaders. 

Face-to-face conferences permit corporations to raise the veil and join with patrons in a extra candid means. So when in-person occasions had been now not a viable possibility as a result of pandemic, corporations needed to rely much more on digital channels to attach with present and potential prospects. 

Which means that the already-competitive on-line setting turned much more congested.

Charlotte Robertson, Senior Advertising Supervisor of Demand Technology at BoomTown, recollects: “We had been seeing far more competitors with the shift of much less in-person occasions to extra digital lead era sources.” Robertson continues, “And by June of 2021, our opponents had been going after our viewers, bidding on our Google Advertisements key phrases and focusing on our shoppers.” 

BoomTown wanted to discover a approach to stand out on their core, now overcrowded, on-line channels. To do that, they determined to deal with the platform they knew their patrons leverage essentially the most: G2. 

First, BoomTown recognized key targets meant to assist unfold model consciousness and construct constructive social proof. These targets included KPIs akin to rising their common star ranking and sustaining their high-ranking standing of their core software program class on G2. 

“We needed to maintain our standing because the #1 Actual Property CRM in consumer satisfaction,” Robertson explains. “And we additionally set a objective to gather extra consumer critiques in hopes of accelerating our general overview ranking.” 

Subsequent, BoomTown centered on strategic methods to assist its gross sales workforce information patrons down the gross sales funnel. “Offering particular info for our gross sales reps to make use of when going head-to-head with a competitor was additionally a really excessive precedence for us,” Roberston remarks.

Utilizing G2 Vendor Options to grow to be a software program class chief

However BoomTown knew they couldn’t simply snap their fingers and generate extra critiques and leads. As an alternative, the model pursued a method primarily based on assembly their present and potential prospects on the platform they already use and belief for software program critiques. 

Enter G2 Assessment Technology, BoomTown’s resolution for amassing extra critiques and bettering their general ranking. These overview campaigns helped BoomTown collect genuine suggestions about its product from trusted customers. 

“We ran incentivized G2 overview campaigns each different month and applied a pop-up message inside our CRM software to ask present customers to go away a overview,” Robertson explains. “And as a thanks, those that left a overview by our app had been entered right into a raffle to win a $50 reward card every month.”

Tapping into their present buyer base allowed BoomTown to gather critiques from present customers. Growing the common consumer ranking and satisfaction rating on G2 would assist solidify their high spot within the Actual Property CRM class.

Guiding patrons down the funnel with G2 Evaluate Studies

With extra consumer critiques and a excessive class rating underneath their belt, BoomTown then leveraged G2 Evaluate Studies to achieve important knowledge on their product and opponents. This knowledge was then leveraged by gross sales reps to create and shut extra alternatives. 

“We leveraged eight particular person aggressive comparability stories, plus a grasp report showcasing BoomTown’s platform in opposition to these eight opponents,” Robertson says.

“G2 Evaluate Studies assist our gross sales reps present potential patrons why BoomTown ranks above our opponents.”

Charlotte Robertson
Sr. Advertising Supervisor, Demand Gen at BoomTown

Robertson continues, “We additionally created two touchdown pages to make use of for aggressive search phrases and uploaded them into our gross sales enablement content material software for reps to share with their open alternatives.”  

These touchdown pages opened up a wholly new lead supply for BoomTown’s enterprise improvement representatives (BDR) workforce. 

And though on-line platforms remained their principal focus, BoomTown took key techniques from their digital technique to attach with customers as in-person occasions began up once more. 

“Our largest win capturing new critiques was establishing a brag ‘n’ swag sales space at our consumer convention in June,” Robertson displays. “We gave our shoppers a BoomTown branded YETI cup as a thanks for leaving a G2 overview.”

Larger consumer scores and extra alternatives

BoomTown set out with three principal targets: acquire extra consumer critiques, preserve their rating of their goal software program class, and produce content material to help gross sales reps with alternatives. And so they had been capable of accomplish all three in simply twelve months.

Between December 2020 and December 2021, BoomTown collected 220 new consumer critiques and saved their rating because the #1 in consumer satisfaction for Actual Property CRM. “We had been even capable of improve our common ranking from 4.7 to 4.8 stars,” Robertson provides.  

“By working common G2 overview campaigns, we had been capable of get extra consumer critiques,” Robertson continues. “This helped us hold our rating within the Actual Property CRM class and see increased scores within the comparability stories.”

BoomTown additionally leveraged G2 Evaluate Studies to help its gross sales workforce. These stories include helpful insights to assist reps create and shut extra alternatives. 

“We allow our gross sales workforce with these stories to assist them fight head-to-head offers,” Robertson explains. “These stories have influenced twelve alternatives, together with  three closed-won offers, in simply three months!”

G2 Assessment Campaigns proceed to play a key function in BoomTown’s technique to assemble consumer critiques and rank excessive of their goal software program class. Moreover, their use of Evaluate Studies is essential of their ongoing effort to help the gross sales workforce in shifting alternatives down the funnel. 

“We in the end needed to assist our reps e book extra conferences and shut extra offers,” Robertson says. “And due to G2, we succeeded.” 

Able to promote extra software program? Get your product in entrance of tens of millions of software program patrons with G2 Vendor Options.