Searching for an progressive strategy to breathe new life into your present content material?
Video is the best way of the longer term. And right here’s the perfect half: You in all probability have already got all of the content material you could create a sturdy set of selling movies for all of your social media channels.
All it’s important to do is repurpose that content material into movies that work effectively inside your present advertising and marketing technique; no brain-racking required.
Listed here are seven concepts for growth-focused advertising and marketing movies you may create together with your repurposed content material.
1. Flip virtually something right into a video slideshow
One of many best methods to repurpose content material is to make a video slideshow.
Virtually any piece of content material has discrete factors that may be summed up or condensed into slides, then compiled right into a slideshow. Video slideshows work effectively on most advertising and marketing channels, apart from YouTube.
Slideshows additionally make an awesome addition to product pages. They carry out effectively on social media. You’ll be able to even flip buyer help paperwork (product use directions, FAQ pages) into video slideshows.
2. Reply questions and educate clients with social media movies
Video performs extremely effectively on social media. And movies that reply questions or present attention-grabbing instructional data carry out exceptionally effectively as a result of they hold individuals glued to their screens.
The most effective content material to repurpose for social media is that which solutions a query or delivers a tidbit that most individuals don’t know, together with:
- How-to weblog posts
- Listicle weblog posts
- FAQ solutions
- Podcast clips
- Product use case movies
By repurposing these kinds of content material into social media movies, you’re taking one thing that doesn’t essentially match on social media and changing it right into a medium that performs very effectively within the social panorama.
A hyperlink to a weblog publish received’t get as a lot consideration as a brief video highlighting a key level from that publish. (In fact, you may all the time embrace a hyperlink to the entire weblog publish while you publish the video clip.)
The identical goes for pulling bits from podcasts, webinars and your FAQ web page.
Normally, it’s also possible to get fairly a couple of social media video posts from one single piece of written content material.
A typical social media video runs about 10 to 30 seconds, relying on the platform. Meaning you may create a number of social media movies from one weblog publish or webinar. It additionally means you must keep away from cramming a whole piece of repurposed content material right into a single social media video.
Keep in mind: the visible part is extremely necessary on social media. Ensure to incorporate animated visuals in your movies, even in case you’re simply pulling quotes and animating the textual content in your video.
Add inventory footage or related product footage so your video stands out. That approach, you really profit from all of the attention-getting energy of video on social media.
3. Create video testimonials
This won’t technically be repurposing content material. However it’s at the least by-product of different content material, so it counts.
Making video testimonials may be tough since you want a video of a buyer giving the testimonial and permission from the client to make use of it in your advertising and marketing.
Nonetheless, video testimonials are a potent advertising and marketing software. And you may work a video testimonial into nearly any digital advertising and marketing channel. So a single video testimonial can complement most of your different advertising and marketing belongings.
Video testimonials make nice paid adverts. You’ll be able to embed them on product pages. They even make strong additions to advertising and marketing emails and e mail newsletters.
4. Promote your webinars with free video clips
Webinars are a preferred lead technology software as a result of they work. However as a result of they’re a lead magnet, your “free” webinars are technically not free. Viewers should give their e mail tackle to entry the content material.
Nonetheless, you should utilize a couple of intriguing clips out of your webinars to get extra individuals to enroll. And also you’ll get higher conversions out of your follow-up emails in case you embrace a snippet of the webinar video within the emails. You may as well use these snippets to drive visitors to your recorded webinars with social media posts or add them to your webinar touchdown pages.
One other thought is to make use of clips from outdated webinars that you just’re not selling anymore and switch them into social media content material and embedded movies in your weblog posts. Briefly, after getting webinar video content material, hold utilizing it.
5. Make video case research and whitepapers
Case research and whitepapers are sometimes distributed like e-books. It’s a confirmed methodology for getting e mail addresses and serving to clients make a purchase order determination. However e-books will not be the one strategy to disseminate this data.
You’ll be able to flip these into video belongings and use the movies in one in all two methods:
- Create a shorter, extra summarized video model that helps get individuals within the written case research or whitepaper.
- Create a whole video case research or whitepaper.
The strategy you select will depend on your advertising and marketing technique. For those who want video content material to get extra visitors and downloads, it’s in all probability greatest to make use of your video as a teaser in social media posts and paid adverts.
For those who use case research and whitepapers as a part of an in-depth gross sales course of to assist prospects make giant buy choices, creating complete video case research and whitepapers is a greatest apply.
This methodology additionally works in case you discover that persons are downloading your textual content paperwork however then failing to transform.
It’s potential that the textual content doc isn’t interesting sufficient or is just too lengthy for many readers. Changing to video makes the content material extra accessible and simpler to recollect, which can assist improve conversion charges.
6. Provide worth up-front with instructional movies
How-to movies are among the most compelling movies you may make. They make nice social media content material. And you may add them to your advertising and marketing emails. Displaying individuals find out how to do issues will doubtless by no means exit of fashion.
Sometimes, weblog posts are the content material you’ll repurpose for how-to and academic movies. Displaying individuals find out how to do issues is as efficient in writing as in movies. So that you’ve doubtless bought a sound library of how-to weblog posts.
You may as well draw out of your buyer help group. Answering widespread buyer questions is a good way to assist potential clients overcome their shopping for uncertainty.
7. Broaden your podcast attain with video clips
In case you have a podcast or somebody out of your firm is a visitor on a podcast, use that content material to create movies.
It’s very best if the podcast is recorded as a video as a result of then all it’s important to do is add an intro and outro to clips from the recording. If the podcast is simply recorded as audio, you may pair audio clips with inventory footage or add commentary to the clips.
The aim is to create a full-fledged video from the podcast, quite than merely changing an audio file right into a video file. Use inventory footage or file footage of a number introducing the clip and providing extra insights.
If what you are promoting has a podcast, podcast video clips are the most effective methods — if not the greatest approach — to extend your podcast viewers. There’s a purpose so many fashionable podcasts have a whole YouTube channel devoted to sharing clips with hyperlinks to the complete episode within the video description.
Relying on what’s within the clip, use podcast clips to complement product pages, create social media posts, add some pop to your e mail e-newsletter, or add selection to your YouTube channel.
Contributed by Leah Diviney, a content material supervisor at Biteable, the world’s easiest video maker. When Leah isn’t busy making movies, she writes about them for the Biteable Weblog.
For extra insights and inspiration from at present’s main entrepreneurs, try EO on Inc. and extra articles from the EO weblog.